santa fe community coop

ethical food


BJ Pheiffer, Pre250470_10150225346949449_7066034_nsident   The cooperative is the inspiration of BJ Pheiffer, a lifelong activist and 20 year veteran of the Park Slope Food Cooperative. BJ is a market strategist with 25 years of corporate experience at IBM, The New York Times, and JPMorgan Chase in systems & operations, human resources and marketing. She has created new businesses for blue chip companies, notably Citibank and Scholastic, and DTCC, a little known financial industry association that manages $36.5 trillion in securities issues. She has also served as a business advisor to several triple bottom line start-ups and non-profits.

A former Board Member of The Unitarian Universalist Fellowship of North Bay in California, she was professionally trained at the Napa Valley Cooking School and was a Founder and Steering Committee Member of the first community garden in Napa. She has two children whom she has raised to live their dreams. She currently paints and volunteers at Kitchen Angels.


Jeffrey Birnbaum, an avid biker, hiker and skier, is a natural healer who is passionate about healthy diet. His professional training includes a doctorate in Naturopathy from Santa Fe College of Natural Healing and a degree in Advanced Massage Therapy from the Santa Fe College of Natural Medicine. Respected for his work in pain and stress management, Dr. Birnbaum has been recognized in national media for his exemplary massage practice with business executives, actors and dancers, and top performing athletes in Los Angeles, NYC, Aspen and Monte Carlo.


George Cappanelli, Founder of AgeNation, has spent more than 25 years in the fields of societal, organizational and individual change consulting with leading organizations in both the private and public sectors, including Boeing, Disney, PepsiCo, NASA, Sun MicroSystems, Los Angeles Times, U.S. Navy, Department of Defense, and Oracle.  A prolific author, he and his wife Sedena recently published, “Do Not Go Quietly“. George is a keynote speaker, nationally, at Whole Life Expo’s, and consults with Albuquerque’s Department of Aging and with Michael Beckwith and the Agape International Spiritual Center.

DLMpieDeborah Madison, founding chef of Greens Restaurant in San Francisco, moved to Santa Fe in l990 and immediately offered to help out at the farmers market. She became market manager then a board member.  She was pastry chef at Cafe Escalera, is the author of eleven books, and  has served on many boards, including the Seed Savers Exchange, the Southwest Grassfed Livestock Alliance, and The International Slow Food Biodiversity committee. She writes and works in Galisteo. Her most recent book is “Vegetable Literacy, The Edible Members of Twelve Plant Families“. You can find more information about Deborah at

Kate Rowe Head ShotKate Rowe is a Registered Nurse with a long career in public health, from public policy and research to community-based patient care and university teaching. Dr. Rowe holds Master’s degrees in both Public Health and in Nursing and a PhD from the University of Texas at Austin.

Kate currently serves as both Santa Fe County Health Policy and Planning Commissioner and as a member of the City of Santa Fe Human Services Committee, where she is responsible for advising the County Commissioners and the City Council on health policy issues including funding for programs and services. She is currently a member of the Board of Directors for the New Mexico Center for Nursing Excellence and a patient care volunteer at Ambercare Hospice.

We are in the process of recruiting additional Board Members, community leaders with expertise in finance, food, and health. Our objective is to have a Board that represents both the diversity of our membership and the skill sets we need to effectively manage the Coop. Please tell us about any candidates you think would add value to the Coop’s governance. Email

An experienced General Manager will be hired who will report to the Board.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s